Deutsche Bank calls its women conference ‘Men Matter’

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Deutsche Bank tried to do a good thing with its latest conference on Women in Business. Instead of focusing on the role women can play to achieve gender equality in business, they focused on what men can do to help. Much like UN Women’s HeForShe movement, the idea was to make sure men were involved in the fight for equality. The bank decided to give this year’s Women In Asian Business conference the name 'Men Matter'. This didn’t go down well with everyone – especially on Twitter where the hashtag #MenMatter echoed recent justice movements such as #B