Celebrated every year on the fourth Thursday of April, the Day is an initiative of the International Telecommunications Union (ITU) and aims to encourage and empower girls and young women to consider entering the growing field of ICT,​ enabling both girls and technology companies to reap the benefits of greater female participation in the sector. This year, falling on 25 April, and with main celebrations happening in the Ethiopian capital, the day was marked across the world. The UN telecomms agency estimates that within the next 10 years, there could be as many as two mi