‘Forever Alone’: How Midcentury Movie Magazines Sold Marriage to Women
Source:
Jezebel
It’s June of 1950 and you’ve just finished reading a story in Modern Screen about Bette Davis’s recent divorce, and there at the end is a little box with big letters: “Has YOUR MAN CHANGED toward you? See page 69.” Must have missed an advice column or something. So you turn back and what do you find? A picture of a guy in a white sport coat holding a girl in a dress. Beneath them appears the caption, “Are you always lovely to love?” The answer resides in that guy’s nose. Yes, you’ve just flipped back twenty-five pages for a deodorant ad. It’s a dirty trick, and all the wors