Really Bic? South Africa sends mixed messages to women, even on National Women’s Day
Source:
PRI
When it's National Women's Day in South Africa and you're a multinational corporation trying to reach, well, South African women, you might be advised to focus on women. But that's not how Bic South Africa went about it. A controversial ad on their Facebook page tried to graft a stereotypical Y chromosome onto a stereotypical X chromosome:
A beautiful, young, smiling woman in a suit gazes out. The accompanying copy: "Look like a girl. Act like a lady. Think like a man. Work like a boss."
"I did a double-take," says journalist Pearl Boshomane of The Sunday Times in South Afri