International | Culture

7 Things You Don’t Know About Mother’s Day’s Dark History

The holiday started as an antiwar statement. But battles over who owned Mother's Day kept coming. Mother's Day seems harmless enough. Treat mom to brunch. Buy flowers. Good times. But the story of the modern holiday—which is celebrated this Sunday in the United States and many other nations—is rife with controversy, conflict, and consumerism run amok. Some strange-but-true facts you probably don't know: 1. Mother’s Day started as an anti-war movement. Anna Jarvis is most often credited with founding Mother's Day in the United States. Designated as the

North America | United States | Business

Protein World makes 61% of women ashamed of their body

Source: BrandRepublic

The controversial outdoor campaign by Protein World that asks consumers if they are "beach ready" makes 61% of women feel ashamed, according to a poll. The advert features a toned woman in a bikini. It has caused a social media storm, with people damming it as prejudiced and irresponsible. The poll of 340 women by One Pulse reveals more than half felt ashamed of their own body when confronted with the campaign. However the sentiment was not clear cut, at the same time 39% felt motivated to better their body. The research also revealed that 11% planned to take to social media to ca