The prices in Less Than 100 work like this: if you’re a woman (or identify as a woman) you only pay 76% of the retail price for any product in the shop. If you’re a man, you pay 100%. The discounted rate is relative to what women earn in Pennsylvania compared to men (76 cents to every dollar). In addition to this eye-opening tactic, the store also hosts events surrounding the issue. For instance, next week you can attend a candid conversation with women entrepreneurs on confidence, pricing and self-worth. A few days later, they’re organizing a bus tour around the city that takes attende