Merck Wants To ‘Empower’ Infertile Women In Africa. Can Music Videos Help?

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In June, an unusual email arrived in the inbox of an NPR global health correspondent. The headline was: "Merck Foundation together with First Lady of Burundi release 'Plus Qu'une Mere' an empowering French Song as courtesy to all infertile women in Burundi and Africa." The email had a link to a video of a performance with an all-female choir. Wearing traditional African clothing printed with the Merck Foundation's logo, they sing a song with lyrics that encourage people not to blame women for infertility. They're performing before an audience of maybe a hundred people, most of them in