If data is the new oil, artificial intelligence is the new electricity. AI is helping e-sellers add a personal touch to the shopping experience for buyers. India’s ecommerce market is estimated to be worth $84 billion by 2021 (as per the latest RAI report), which means more offline merchants are coming online. And one of the sectors seeing a revolution, courtesy AI, is fashion retail. Fashion retailers, even those from small towns, are embracing technology, to be seen at par with or as more progressive than their counterparts in metro cities. And a few women-led startups are guiding th