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Janine Benyus: Biomimicry Is Innovation Inspired By Nature

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Janine Benyus helped bring the word biomimicry into 21st century vocabularies in her 1997 book on the subject. Her company, The Biomimicry Group, encourages biologists at the design table to ask: how would nature design this? She says our human society will create a more sustainable world in part by emulating the natural organisms all around us, which have already gone through billions of years of trial and error to find elegant and amazing solutions to process and design problems. Biomimicry is innovation inspired by nature. It’s the process of looking at a leaf and trying to figure out

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