This Corporation Used Its Ad Space To Promote Women Entrepreneurs Instead Of Its Logo
Source:
Huffington Post
A splash of color is empowering women in Costa Rica.
In the developing Central American country, many women living in rural poverty struggle to make a living, which was why telecommunications firm Claro decided to step in. It loaned its most valuable outdoor advertising space -- rooftop satellite dishes sporting its logo -- to talented women with entrepreneurial potential.
The company employed local artists to transform its rooftop dishes into colorful banners promoting the businesswomen's endeavors -- from selling coconuts and eggs, to serving ice cream and styling hair.
The eye-catc