Amado contributes a fifth of her magazine newsstands sales to UNICEF Nepal

She may feature regularly on the cover of Swedish women’s magazine M-Magasin, but 68-year-old Amelia Amado refers to the Tharu women of Eastern Nepal as the most beautiful women she has seen in her life.

She credited that to the women’s resilience in the face of poverty, long hours in the fields and taking life as it comes.

“Up in the mountains, you really feel that women have a tough life, they have to carry heavy loads up and down mountains, they have to get up and work in the fields shortly after giving birth,” she said. “But yet they are not depressed, they are always smiling.”

Amado is publisher and editor of M-Magasin, which contributes a fifth of its newsstands sales to UNICEF’s work in Nepal. She visits Nepal regularly to see how the US$150,000 that the magazine donates to UNICEF every year is being put to use.