While reaction to the ad has been mostly positive, some have been pointing out some major double standards — most notably, Nike’s treatment of women in its factories across the world.

A report released by the Workers Rights Consortium (WRC) in 2016 about a Vietnamese Nike factory employing 8,500 people, found that the vast majority of workers are young women who suffer numerous rights violations. The women at the Hansae factory had to endure wage theft, verbal abuse and suffered hours of labor in temperatures way over the legal limit of 90 Fahrenheit degrees, the report said.