GE just announced its first-ever female vice chair: Beth Comstock, the company’s erstwhile CMO.

Comstock, 55, is now vice chair of business innovations. She joins three other male executives in the role of vice chair—a title that includes being close counselors to GE CEO and chairman Jeff Immelt, who has helmed the company for 14 years.

Immelt told Reuters the new role comes from Comstock’s championing of the “Industrial Internet.” In a Fast Company profile of Immelt and GE last year, we pointed to the 123-year-old company’s pivot to turning huge industrial sectors like jet engines and locomotives into data-first computers.