The women’s rights group known as UltraViolet held a demonstration to protest wage inequality at the first ticker tape parade for a World Cup champion women’s soccer team in lower Manhattan on Friday.

According to the anti-sexism group, the winning women’s team of the 2015 World Cup took home $2 million in prize money, while the men’s team was awarded $35 million after winning the World Cup in 2014. Meanwhile, the USA men’s team was awarded a whopping $8 million prize despite losing in the first round, reports Bustle.

To combat the gross pay discrimination in FIFA, Ultraviolet launched an anti-sexism ad campaign against FIFA, which kicked off at the New York City parade Friday morning.

“Our message to FIFA is simple: equal pay for equal play,” said UltraViolet co-founder Nita Chaudhary in a press release, according to Time. “FIFA’s antiquated pay discrimination isn’t acceptable anymore.”